All media is being changed and influenced by online availability and convergence so my creative business idea for book publishing would be how to utilize the Internet making books more accessible to the public. Along the ideas of online shopping and downloading like Amazon, iTunes and kindle. But broader to include all books, especially academic or special interest books that are restricted to databases and libraries.
My mission statement would be to make books cheaper and more accessible to everyone around the world, from third world countries to people’s computers. I want to see everyone have a book or electronic tablet like an “Ipad” in their hands. Only through education and the sharing of history and culture can we learn to be more understanding and tolerant of one another.
Two images that come to mind are books and hands grasped in friendship or to represent a vast amount of people coming together in knowledge. A word that symbolizes my business idea is insight.
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